(RED) is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by AIDS in Africa. (RED) has teamed up with the world's most iconic brands to produce (PRODUCT)RED branded products. A portion of profits from each (PRODUCT)RED item sold goes directly to the Global Fund to invest in African AIDS programs.
To date, more than $365 million has been generated and over 70 million people have been helped through Global Fund programs that (RED) supports.
While the programs address the broad needs of communities affected by HIV/AIDS, (RED) programs focus on women and children because of the disproportionate contraction rate of the disease and the ability to prevent transmission to unborn children if mothers are treated.
(PRODUCT)RED offers hundreds of products to choose from in more than 70 countries. Selections vary by country.
Each (PRODUCT)RED partner and special edition contributes a portion of their profits to the Global Fund to help eliminate AIDS in Africa.